Blogging first started as a way to have a personal web log on the Internet, where someone blogs their day, from “web log” the term “blog” came.
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1- Techcrunch Blog
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9- Smashing Magazine . Blog
10- Steve Pavlina's Blog
Information about blogging and blogging
Most inventions are online, and many entrepreneurs believe that the best marketing tool is to own a blog. But a blog can also be a home business in itself, here's an overview of what a blog is, why it's popular, and tips for starting your own blog.
blog vs website
Many people are confused about what constitutes a blog on a website. Part of the problem is that many companies use both, and combine them into one web presence, but there are two features of a blog that distinguish it from a traditional website.
BLOGS ARE UPDATED FREQUENTLY, whether it's a blog where a woman shares maternity adventures, a food blog sharing new recipes, or a company that provides updates to their services, blogs have new content added several times a week. It mostly provides static information and it rarely changes.
Blogs allow reader participation, and blogs are often embedded in social media due to readers’ ability to comment and have discussions with the blogger and others who read the blog. In the past, websites had guest records where people could say they visited, but blogs allow conversation and interaction Bigger than a traditional website does.
Why is blogging so popular
There are several reasons why entrepreneurs are turning to blogging:
1- Search engines love fresh content, and as a result, blogging is a great SEO tool.
2- Blogging provides an easy way to keep your customers up to date with what is going on, notify them of new deals, and give advice, the more customers come to your blog, the more likely they are to spend their money.
3- A blog allows you to build trust and connect with your prospects. Not only can you show what you know, build your expertise and credibility, but also, because people can post comments and interact with you, they can even get to know you, and hopefully trust you enough to buy from you.
4- Blogging can make money. Besides your product or service, blogging can generate income from other options, such as advertising and affiliate products.
5- Blogging is flexible which makes it a great option for people who deal with lifestyle.
What is the downside of blogging
Blogging is popular because it works as a marketing tool and makes money, but blogging is not the only one in the world of online income. Before you start blogging as a way to make money or to promote your current business, you should consider these potential downsides:
1. Blogging requires a significant amount of time, for blogs to be effective in optimizing search engines and major readers, they need to be updated regularly, the internet is filled with abandoned blogs that haven’t been updated in months or even years, blogging success comes from people coming back, and they only come back when there are things New to Read This means generating content at least a few times a week, which takes time.
2- You need ideas to write about, to maintain the content, you must have ideas to write about, the good news is that you do not have to write everything, you can have guest writers or hire freelancers, another option is to organize content from others or do By alternative posting, such as using a video, you can finally purchase and edit private label right (PLR) content for posting on your blog.
3- You need to provide more than blog articles. the same time, publishing one article is enough to bring visits and profit. Currently, in a successful blog, it requires e-mail marketing, and other benefits such as promotions, as well as content sharing on social media sites, such as Facebook and Twitter groups.
4- The reward is not instant. The biggest reason for the failure of blogs is that it takes a lot of time for weak profits at first, it needs time to build popularity from readers after which profit will be easier.
How to start a blogger
The good news is that starting a blog or adding a blog to your existing site is relatively easy and affordable:
Step one: set up the blog
There are free blog options like WordPress.com and Blogger, but to maintain control and a professional image, consider investing in your domain name and hosting, and install WordPress or another CMS on your host, most web hosts offer this.
Step Two: Add Content
Once you have your blog up and running, you'll need to keep it active with new content to grow your business, set a specific schedule for writing and publishing blog articles, and create a content calendar so you always know what you'll be posting.
The third step: the market
Like all other business ideas, your success comes from marketing, and informing your target market of your blog.
Step Four: Add Income Streams
Your blog can be complementary to a business, but it's a very important way to bring a big traffic and also extra profits to the business from home, and you can promote services related to the activity of other companies marketing, you can display ad networks or ad feed, such as AdSense, on your blog.